Organic aloe under a social impact model
Mija refers to the abbreviation of “mi hija” (my daughter) in several Latin American countries. Mija is also a Colombian business dedicated to the production and commercialization of organic Aloe products grown by themselves under a model of social impact.
Aloe is best known for being the type of product moms recommend to their children as a homemade medicine because of its antibacterial and antiseptic properties on the skin. In short, Mija represents mothers, and their daughters, who contributed with their work so this amazing project could blossom.
Alongside Mija, we developed the Naming and full business branding, including logo and brand universe, through a series of allusive illustrations of women, families and natural environments.